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Why Curves

  • Curves is one of the world’s largest women’s fitness franchises with more than 4500 clubs
  • Curves introduced the first 30 minute circuit workout in 1992 and is in 76 countries dedicated to serve local communities
  • With our proven concept, over 20 years of experience and through a large network of franchisees we have helped more than 10 million women to get fit, gain strength and lose weight
  • Our highly efficient, simple-to-learn, low entry cost business model is designed to maximise the return on your investment
  • Curves provides all initial training, operating software and ongoing expert support you’ll need to build your own successful business


The innovators of the first 30 minute circuit workout, Gary and Diane Heavin, share a passion for fitness and a commitment to women’s health which led them to open the original Curves in 1992 in Harlingen, Texas.

Their innovative, 30-minute full body workout, combines strength training and sustained cardiovascular activity using  safe and effective hydraulic resistance machines. The first club became a success, because it gave women a supportive and comfortable atmosphere in which to work out.

When their second club also turned into an immediate success, they knew they had tapped into a market that wasn’t being served by traditional gyms and that they could help millions of women worldwide. To achieve this they needed to find passionate people who wanted to help these women in their communities and teach them how to run a Curves. Gary and Diane turned the business into a franchise and the first independently owned and operated Curves opened in Paris, Texas, in 1995. Curves has been expanding ever since and you’ll find it in over 76 countries with more than 4500 clubs.

Curves International is owned by North Castle Partners, a leading private equity firm focused in the Health, Wellness & Active Living Sector.

Curves International was purchased by North Castle Partners in September 2012 with the mission to reinvigorate the company by applying the investment group’s knowledge and experience in the fitness and wellness arena.  Since then, North Castle has invested heavily in the brand by introducing innovative new programs, products, equipment and service improvement.

Curves Offer

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Curves Workout

Curves unique 30-minute full body workout is designed for women.

  • Works every major muscle group and burn up to 500 calories
  • Raises metabolism and maintains tone.
  • Unique hydraulic resistance machines with Curves Smart©

Find out more

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Curves Complete

Curves Complete is a three-part plan for weight loss that combines fitness, customisable meal plans and weekly one-on-one coaching to help you stay on track.

  • Burns more fat than diet alone
  • Increases metabolism
  • Protects muscle and bone density
  • Scientifically tested 

Find out more


Curves Products

Curves Meal Replacement Bars and Snack Bars, packed with protein and fibre, are the perfect way to keep your members on track and eating healthy.

Curves Merchandise is a complete range of functional, fantastic-looking workout gear and accessories made for the Circuit and everywhere else.

Find out more


more than 4500 clubs worldwide

Own Your Franchise

Connect with their stories, then begin yours.

Muriel curves fr
"Owning a Curves is very rewarding.”

Owner since 2013

Read her story

Curves teruel squared es v2
“With Curves you are never alone”

Pilar and Elizabeth
Owner since 2012

Read her story

"My experience in Curves is fantastic."

Owner since 2015

Read her story

“I honestly feel like Curves does half my job behind the scenes.”

Larra W. 
Owner since 2005

Read her story

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Tools for success

Dedicated team of experts & training support

You will feel comfortable with every aspect of running your Curves before you even start with our ongoing support:

  • Dedicated Business Development Manager as your business partner
  • Mentor Club Visit
  • Club Camp training and certification programme
  • Curves unique Service Enhancement Training
  • Regional meetings
  • Online access to tools


Marketing your club is made easy with our professionally developed marketing materials. 

Franchise Management System 

Curves has an exclusive and powerful customer management software and operating system to provide you with the total business solution. The Curves Operating System will help you monitor your club and staff performance, manage your members and provide reports.  

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Is Curves right for you?

We are looking for enthusiastic, energetic, highly motivated individuals who are interested in exercise and health. Personality, drive, passion and entrepreneurial spirit are more important than your previous business experience.

Curves is a business where earnings are measured by your service to others. If you are passionate about helping women, and willing to work hard while having fun, then owning a Curves franchise may be right for you.

Are you:

•Over the age of 25?

•Looking to be your own boss?

•Dynamic, enthusiastic and highly motivated?

•Filled with desire and the right personal qualities to help women reach their goals?

•Sociable, finding it easy to get on with other people?

•Wanting to work with a company that is one of the world’s leaders in women’s fitness

•Determined to succeed and totally committed to a new challenge?

If so, contact us for more information and attend one of our presentations. 

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Franchise Fee 

Starts at € 44.500,-  including  Curves franchise rights, Curves circuit equipment and training. The franchise agreement is subject to royalties and contributions to national advertising fund. Please contact us for more information.  

Franchise Total Investment

On average depending on location as from € 70.000 (including the initial Franchise Fee)

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Recommended area: population of 25.000 or more

Location size: minimum 120 m2, recommended 150 - 200 m2

Look for premises in areas that have plenty of women passing by daily. You are responsible for finding a location and  details should then be submitted to Curves for approval


The Curves franchise model is structured to accommodate one full-time employee and two to three part-time employees, with the assumption that the franchisee will take on the full-time role.


Curves provides Club Camp and Empowering Excellence training in the European Training Center based in the Netherlands.

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To begin your Curves Journey we invite you to complete and return the Apply Now form. Upon review our team will reach out to you for an initial discussion to answer your questions and establish your suitability. Next we will meet in person, to present the Curves business opportunity and outline our franchisee support programme. We will encourage you to ask questions so you can make an informed decision as we further develop our relationship.

Upcoming Ireland Curves Franchise presentation:

  • Wednesday the 24th of February at 10.30 am in Newry.

Request your invitation from our Sales representative at


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We will formalize the arrangement by signing an agreement between us.

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Your remote training will begin; during which time we will approve your location, review your plan and clearly outline the steps that need to be completed to receive your open date approval.
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We look forward to warmly welcoming you at our International Head Quarters for on-site training prior to the build-up for your Grand Opening.

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Grand Opening

During your opening week we will be there to support and mentor you as you begin transforming lives with Curves.

Contact us

The Curves franchise team will contact you.

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