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About us

History and success

Established over 25 years ago, Curves is a proven business model, designed especially for women, offering a supportive, welcoming and safe service environment to help our members achieve their goals with over 3,500 locations in over 50 countries.

Mission and values

Who we are

By strengthening women and promoting the habit of effective exercise, together we will help ourselves and members achieve goals, have a better quality of life, and improve the overall physical and emotional health of individuals and communities.

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Community of caring and support

Genuinely care about our community and empower everyone to improve their lives by creating a positive, safe, supportive, encouraging, fun, non-judgmental environment, where people can overcome challenges to achieve their goals.

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Do the right thing even when no one is watching. Keep commitments, take action and accept responsibility for mistakes and fix them. Be open, honest and act in a manner consistent with our Mission and Values.

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Passion for Service

Consistently demonstrate a passion and commitment to help others succeed. Make a best effort to understand individual needs, and work tirelessly to maximize results.

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Synergize and work together to deliver successful outcomes by developing professional, collaborative relationships.

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Embrace change

Continually find better ways of doing things. Quickly adapt and find solutions to change.